Start the Conversation
Use Pixo as a simple way to discuss privacy, consent, pressure and online trust.
For parents and carers
Protecting them starts with a conversation.
Download Pixo with your child, explore it together and make sure they know where to turn if something goes wrong online. Pixo helps families talk about difficult subjects before they become an emergency.
Privacy, guidance and support—without judgement.
Pixo supports conversations and safety. It is not a secret monitoring app, a parental surveillance tool or a replacement for professional safeguarding services.
Why download Pixo with your child?
Do not wait for something to happen.
Young people use messaging apps, social media, gaming platforms and private group chats every day. Most experiences are positive, but children can still encounter pressure, manipulation, bullying, scams, sextortion or threats involving private images.
Simply telling a young person “don’t do it” may not be enough. They need to understand the risks—but they also need to know that if they make a mistake, trust the wrong person or feel pressured, they can still come to you for help.
Installing Pixo together gives you a natural opportunity to begin that conversation.
Explore It Together
Show your child where Pixo SOS™ is located and how to find help.
Agree on a Safety Plan
Decide who they can speak to and what they should do if they feel frightened or threatened.
Keep the Door Open
Make it clear that asking for help will not lead to blame, anger or losing your trust.
A 10-minute family safety check
Set it up together in four simple steps.
- Step 1
Download Pixo
Install Pixo on your child’s device with their knowledge and involvement.
- Step 2
Explain What It Does
Show them how Pixo protects appropriate personal photos, videos, documents and information. Explain that they should never create, save or share sexual images of themselves or another person under 18.
- Step 3
Open Pixo SOS™
Walk through the support area together so they know where it is. Do not wait until they are frightened or under pressure to introduce it.
- Step 4
Make a Promise
“If anything happens online, you can tell me. I will listen first, stay calm and help you deal with it.”
Difficult questions made easier
We help you answer the questions that can feel difficult.
Many parents want to discuss online safety but do not always know which questions to ask or how to explain the risks without frightening their child. Pixo provides clear, age-appropriate conversation guidance to help families talk openly.
Conversation Starters
Never download, forward, screenshot or redistribute a sexual image of anyone under 18. Keep evidence to usernames, links, dates, messages and threats.
Risks parents should discuss
Help them recognise danger early.
Pressure to Send Images
Someone repeatedly asking for private or intimate content.
Sextortion and Blackmail
Someone threatening to share an image unless the young person sends money, more images or follows instructions.
Fake Identities
People pretending to be another young person to gain trust.
Image Sharing Without Consent
A private image being forwarded, posted or shown to others without permission.
AI-Generated or Altered Images
Real photographs being manipulated to create fake intimate content.
Secrecy and Isolation
Someone telling a child to hide conversations from their family or trusted adults.
These situations are never the child’s fault. The priority is to keep them safe, preserve appropriate evidence and get the right help.
What is Pixo SOS™?
A clearer first step when something goes wrong.
When a private image or video has been shared—or someone is threatening to share it—fear and embarrassment can make complicated reporting forms feel impossible.
Pixo SOS™ guides the user through 12 simple questions to help them understand the situation and organise the information needed for an appropriate platform report, copyright notice or takedown request where applicable.
It can also help a young person ask a parent or trusted adult for support when they are struggling to start the conversation themselves.
- 01
Tell Pixo what happened
- 02
Receive clear, practical guidance
- 03
Prepare the appropriate report or request
- 04
Choose whether to involve a parent or trusted adult
- 05
Access relevant specialist support
Pixo helps users understand their options and prepare reports. Pixo cannot guarantee that content will be removed and does not replace the police, emergency services, legal advice or professional safeguarding support.
Explore Pixo SOS™If your child tells you something
Your first reaction matters.
Do
- • Stay calm and listen
- • Tell them they did the right thing by speaking up
- • Reassure them that they are not alone
- • Ask whether they are currently safe
- • Record usernames, links, dates and threatening messages safely
- • Use the platform’s reporting tools
- • Seek police or safeguarding support when appropriate
Avoid
- • Blaming, shouting or panicking
- • Threatening to remove every device immediately
- • Contacting the suspected person yourself without professional advice
- • Paying a blackmailer
- • Forwarding or downloading an intimate image
- • Promising absolute secrecy if someone may be in danger
- • Posting details publicly
How Pixo can help tell a parent
Sometimes asking for help is the hardest step.
A young person may know they need help but feel too frightened, ashamed or embarrassed to explain what happened. Pixo SOS™ can help them organise what they want to say and choose a parent or trusted adult to involve.
The adult then receives calm guidance explaining:
- • How to begin the conversation
- • What not to say
- • How to protect the young person from further harm
- • Which details may be useful when reporting
- • When specialist or emergency support may be necessary
Planned feature: Pixo does not contact a parent or carer automatically. Any notification is chosen by the young person, and automatic alerts are coming soon once consent and safeguarding checks are complete.
The Pixo Family Promise
Make the Pixo Family Promise
“If something goes wrong online, you can come to me. I will listen before I react. We will handle it together, and you will not face it alone.”
Saves as a phone-sized image you can share or set as a reminder.
Free support for young people
Pixo SOS™ will always be free for under-18s.
No young person should be prevented from asking for help because they cannot pay. Pixo’s core SOS guidance for under-18s will remain free.
Urgent help
Is someone in immediate danger?
If a child is in immediate danger, being threatened, being sexually exploited or being pressured to meet someone, contact the local emergency services or an appropriate child-protection organisation immediately. Pixo is not an emergency response service.
- UK emergency services (999)
Call if a child is in immediate danger.
- CEOP Safety Centre
Report online sexual abuse or exploitation in the UK.
- Childline
Free, confidential support for under-19s: 0800 1111.
- NSPCC Helpline
Advice for adults worried about a child: 0808 800 5000.
- Internet Watch Foundation
Report criminal images of children anonymously.
- Take It Down
For eligible imagery taken when the person was under 18.
- Child Helpline International
Find the equivalent helpline in your country.
Give them privacy. Give them knowledge. Give them somewhere to turn.
Download Pixo with your child today, have the conversation and make sure they know that asking for help is always the right thing to do.